Research on the application strategy of consumer planned behavior theory in tourism marketing management

Yang Chang, Xuejian Li^*, Xutong Jiang

Abstract | References | PDF | HTML | Pub. Date: May 10, 2024

DOI: 10.23977/tmte.2024.070205 | Downloads: 73 | Views: 1513

The Impact of Covid-19 on Customers' Behavior to Hotel Industry in China

Junjie Li, Junyi Xu^*

Abstract | References | PDF | HTML | Pub. Date: May 7, 2024

DOI: 10.23977/tmte.2024.070204 | Downloads: 28 | Views: 1419

A Research on the Cultural Tourism Innovation in Enhancing Taizhou City's Popularity

Jinmeng Dai, Changchang Gao, Cunhua Wang, Murui Li, Xinyu Fan, Jia Xu^*

Abstract | References | PDF | HTML | Pub. Date: May 6, 2024

DOI: 10.23977/tmte.2024.070203 | Downloads: 17 | Views: 1162

Research on the Influence of Webcast on Consumer Purchasing Decision

Jianan Li^*

Abstract | References | PDF | HTML | Pub. Date: May 1, 2024

DOI: 10.23977/tmte.2024.070202 | Downloads: 87 | Views: 1266

Research on the high-quality development of wellness tourism in Jiangxi Province

Jun Tao^*

Abstract | References | PDF | HTML | Pub. Date: Apr 30, 2024

DOI: 10.23977/tmte.2024.070201 | Downloads: 39 | Views: 1537

Rural Tourism Communities in Sanya: Current Involvement Status and Enhancement Prospects amidst Rural Revitalization

Hu Yukai^*

Abstract | References | PDF | HTML | Pub. Date: Apr 23, 2024

DOI: 10.23977/tmte.2024.070120 | Downloads: 46 | Views: 1578

The Impact of Ice and Snow Sports on Regional Tourism Economy and Social Development—A Case Study of Northeast China

Hanpu Jiang^*

Abstract | References | PDF | HTML | Pub. Date: Apr 22, 2024

DOI: 10.23977/tmte.2024.070119 | Downloads: 91 | Views: 1854

A Study of the Influence of Destination Social Cues on Tourists' Protective Decision-Making in a Risky Environment

Runhong Zhou^*, Kun Qin, Ruobing Huang

Abstract | References | PDF | HTML | Pub. Date: Apr 19, 2024

DOI: 10.23977/tmte.2024.070118 | Downloads: 18 | Views: 1281

The Status Quo and Development Strategy of Tourism Cultural and Creative Products Based on Blockchain Technology in the IP Era—A Case Study of Zhuhai City

Jie Ding, Zhihua Lai, Yingzhi Ye, Qian Chen^*

Abstract | References | PDF | HTML | Pub. Date: Apr 18, 2024

DOI: 10.23977/tmte.2024.070117 | Downloads: 60 | Views: 1303

Comparative study on brand marketing strategies of different types of enterprises

Fuyan Ding^*, Lin Chen

Abstract | References | PDF | HTML | Pub. Date: Apr 8, 2024

DOI: 10.23977/tmte.2024.070116 | Downloads: 528 | Views: 3617