Author(s)

Xiaoke Zhang ¹, Jingquan Tan ¹

Affiliation(s)

¹ Jingdezhen Ceramic Institute, Jingdezhen, Jiangxi, China

Corresponding Author

Xiaoke Zhang

ABSTRACT

In recent years, Jingdezhen has actively responded to the "Belt and Road" initiative, using porcelain as a medium to promote ceramic culture to "go global", and has embarked on a contemporary "ceramic road" with Jingdezhen characteristics. Jingdezhen combines the profound ceramic culture with modern tourism, promotes industrial upgrading, and creates an international cultural tourism destination. However, the development of Jingdezhen ceramic culture and tourism industry started late, and there are still problems such as unbalanced development of tourism industry structure and insufficient development and utilization of tourism resources in the process of integration. Based on the analysis of the achievements and shortcomings of the development of intangible cultural heritage tourism in Jingdezhen, this paper draws on the successful experience of Arita in Japan, and proposes the inheritance and innovation strategy of ceramic intangible cultural heritage culture, so as to realize the effective integration of culture and tourism, and promote the dissemination of ceramic culture and tourism construction in Jingdezhen.

KEYWORDS

Jingdezhen, Ceramic Culture, Inheritance and Innovative Development, Arita

CITE THIS PAPER

Xiaoke Zhang, Jingquan Tan, Research on the Inheritance and Innovative Development of Jingdezhen Ceramic Culture under the Background of Cultural Tourism Integration: A Reference from the Japanese Ceramic Capital of Arita. Tourism Management and Technology Economy (2024) Vol. 7: 127-135. DOI: http://dx.doi.org/10.23977/tmte.2024.070217.

REFERENCES

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[10] Jingdezhen Ceramic Culture Inheritance and Innovation Center. http: //www.jdzcchic.com / Visit: Thursday, July 25, 2024.
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