Effect of Live Streaming on Consumer Impulsive Purchase Behavior

Anqi Zhou^*

Abstract | References | PDF | HTML | Pub. Date: Dec 15, 2021

Comparative study on brand marketing strategies of different types of enterprises

Fuyan Ding^*, Lin Chen

Abstract | References | PDF | HTML | Pub. Date: Apr 8, 2024

Research on Cost Management and Control in China's Budget Hotels

Kunli Xiao^*

Abstract | References | PDF | HTML | Pub. Date: Aug 15, 2023

Transformation of Business Models in Chinese Resort Hotels and B&B: A Research of Innovative Approaches in Operations, Management and Future Development

Binghan Wu^*

Abstract | References | PDF | HTML | Pub. Date: Sep 4, 2023

Research on Consumer Behavior in Tourism e-Commerce in the Post-Pandemic Era --Based on the AISAS Model

Yu Qinghao^*

Abstract | References | PDF | HTML | Pub. Date: Apr 1, 2022

Research on the Application Strategy of Online Opinion Leaders in Virtual Community Brand Word-of-Mouth Marketing

Lin Runxin^*, Feng Zihan

Abstract | References | PDF | HTML | Pub. Date: May 10, 2021

Innovation in Tourism Marketing Based on Social Media

Luman Zheng^*

Abstract | References | PDF | HTML | Pub. Date: Sep 29, 2023

Analysis of Mobile E-commerce Operating Mode of “Agricultural Products” and Research on Development Strategy

Gaojie Jin^*

Abstract | References | PDF | HTML | Pub. Date: Aug 30, 2018