Author(s)

Luman Zheng ¹

Affiliation(s)

¹ Hainan Vocational University of Science and Technology, Haikou, 571126, China

Corresponding Author

Luman Zheng

ABSTRACT

With the rapid development of internet technology, new media has brought significant changes to various industries, especially the tourism industry, which has started utilizing social media platforms to release travel guides and promote products, successfully expanding its marketing domain. Therefore, how to effectively conduct tourism marketing through social media and provide personalized and accurate services has become an ongoing and in-depth topic for the tourism industry to explore. As a result, innovation in tourism marketing under the development of social media must actively rely on new communication methods and the application of new technologies to achieve effective market positioning, enhance the precision of tourism marketing, and ensure that the tourism industry keeps up with the trends of the times. Based on this, the article starts with the concepts of social media and tourism marketing, analyzes the characteristics of tourism marketing, explores the influence of social media on tourism marketing, and proposes innovative strategies for tourism marketing under the context of social media, aiming to promote the continuous and healthy development of the tourism industry. 

KEYWORDS

Social Media; Tourism Marketing; Innovative Approaches

CITE THIS PAPER

Luman Zheng, Innovation in Tourism Marketing Based on Social Media. Tourism Management and Technology Economy (2023) Vol. 6: 11-17. DOI: http://dx.doi.org/10.23977/tmte.2023.060602.

REFERENCES

[1] Hou, Y. C. (2023). Analysis of Red Tourism Marketing in the Context of New Media. News Research Guide, 14(10), 178-180.
[2] Wang, Y. C. (2023). Research on the Impact Mechanism of Visual Presentation of Tourism Live Broadcasting on the Purchase Intention of Tourism Consumers: Based on the Authenticity Perspective of Social Media. Lanzhou University of Finance and Economics.
[3] Ren, X. L., Li, Y. Y., & Lu, Q. (2023). Construction of Interactive Experience of Rural Health Tourism in the Era of Social Media. Comparative Studies of Cultural Innovation, 7(4), 120-124.
[4] Pan, Y. F., & Liu, Y. C. (2021). Research on the Design of Urban Tourism Brand Communication in the Social Media Environment. Tourism and Photography, (21), 44-45.
[5] Li, J. B. (2021). Application Analysis of Social Media in the Development of Tourism Economy in Scenic Areas. Tourism and Photography, (18), 31-32.

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