Author(s)

Cizhen Yu ¹, Wenbin Ai ¹, Xuefan Zhou ¹

Affiliation(s)

¹ College of Tourism Management, Guizhou University of Commerce, Guiyang, Guizhou, 550014, China

Corresponding Author

Cizhen Yu

ABSTRACT

With the improvement of living standards, people increasingly value tourism experiences, intensifying competition among tourist destinations. Zhenyuan Ancient Town, renowned for its scenic beauty and cultural relics, faces crucial challenges in enhancing its image and visitor experience. This study selects Zhenyuan Ancient Town as its research subject, utilizing Baidu Index to analyze online attention from tourists and explore their behavioral characteristics. By employing the "Octopus" data collector and ROST CM6 software, this research analyzes online reviews from Ctrip, Meituan, and Dianping to investigate tourists' primary concerns and perception of the town's image. The results indicate that the southwest region serves as the main source of tourists, with young and middle-aged adults showing the highest interest. Tourist visits mainly concentrate during summer holidays, focusing primarily on scenic sightseeing while highlighting a limited variety of tourist attractions. Furthermore, the study identifies the urgent need to improve infrastructure and service facilities within the town. To enhance tourists' perception of Zhenyuan Ancient Town, recommendations include diversifying tourist attractions, enhancing infrastructure, and adjusting development strategies.

KEYWORDS

Online reviews; Zhenyuan Ancient Town; Baidu Index; Tourist image perception

CITE THIS PAPER

Cizhen Yu, Wenbin Ai, Xuefan Zhou, Study on Tourist Perception of Zhenyuan Ancient Town in Guizhou Based on Online Reviews. Tourism Management and Technology Economy (2024) Vol. 7: 150-156. DOI: http://dx.doi.org/10.23977/tmte.2024.070220.

REFERENCES

[1] China Internet Network Information Center. The 52nd Statistical Report on China's Internet Development [EB/OL]. Beijing: China Internet Network Information Center. https://www.cnnic.net.cn/n4/2023/0828/c88-10829.html, 2023-08-28.
[2] The Central People's Government of the People's Republic of China. Announcement of the Ministry of Culture and Tourism on Designating 22 Tourist Attractions as National 5A Tourist Attractions [EB/OL]. Beijing: Ministry of Culture and Tourism. https://www.gov.cn/zhengce/zhengceku/2020-01/09/content_5467726.htm, 2020-01-07
[3] Hunt J D. Image--A Factor in Tourism [M].Colorado State University, 1971.
[4] Crompton. J. L. An Assessment of Mexico as a Vacation Destination and Influence of Geographical Vocation upon that Image[J].Journal of Tourism Research, 1979:17, 18-23. 
[5] Gunn C A. Vacationscape: Designing tourist regions [M].Van Nostrand Reinhold, 1988.
[6] Embacher J, Buttle F. A repertory grid analysis of Austria's image as a summer vacation destination[J]. Journal of Travel Research, 1989, 27(3): 3-7.
[7] Baloglu S, Brinberg D, Affective Image of Tourism Destination[J].Journal Of Travel Research, 1997, 35(4):11-15.
[8] Tasci A, Gartner W C, Cavusgil S T. Conceptualization and Operationalization of Destination Image[J].Journal of Hospitality&Tourism Research, 2007, 31(2):194-223.
[9] Zhang, Jianzhong. Preliminary Study on the Construction of Tourist Area Image [J]. Journal of Taian Teachers College, 1997(02): 134-137.
[10] Liao, Weihua. The Composition and Measurement Methods of Tourism Destination Image [J]. Jiangsu Business Review, 2005(01): 140-142.
[11] Katona G.E Mueller. A Study of Purchasing Decisions in Consumer Behavior [J].The Dynamics of Consumer Reaction, 1955.
[12] Deutsch M& Gerard H.A study of normative and informational socialinfluences upon individual judgment[J]. Journal of Abnormal and Social Psychology, 1955, (57):629–636.
[13] Zhang L, Wu L, Mattila S.Online reviews: The role of information load and peripheral factors[J].Journal of Travel Research, 2016, 55(3):299-310.
[14] Zheng, Xiaoping. An Empirical Study on the Impact of Online Reviews on Online Consumer Purchasing Decisions [D]. Renmin University of China, 2008.
[15] Liu, Bin, Yang, Zhao. Research on the Tourism Development Issues of Urban Historical and Cultural Blocks: From the Perspective of Tourist Gaze in Beijing Nanluoguxiang [J]. Journal of Arid Land Resources and Environment, 2021, 35(03): 190-195.
[16] Su, Jinglei, Yin, Chengyue, Chen, Ming. The Impact of Visual Information in Online Reviews on Consumers [J]. Economy and Management, 2022, 36(01): 26-33.
[17] Official Website of the People's Government of Qiandongnan Miao and Dong Autonomous Prefecture. Zhenyuan Ancient Town Cultural Tourism Scenic Area [EB/OL]. Guizhou: Prefecture Tourism Development Committee. https://www.qdn.gov.cn/zwfw_5872270/bmlqfw/lyfw_5872345/jdjs/202303/t20230330_78817157.html, 2016-06-30.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics