Author(s)

Cizhen Yu ¹, Shiwen Li ¹, Qiongbing Xiong ¹

Affiliation(s)

¹ College of Tourism Management, Guizhou University of Commerce, Guiyang, Guizhou, 550014, China

Corresponding Author

Cizhen Yu

ABSTRACT

In recent years, the deep integration and mutual promotion of culture and tourism in China have developed rapidly. As a significant cultural tourism resource in Anshun City, Guizhou Province, the Tianlong Tunbao Scenic Area plays a crucial role in promoting Guizhou's culture. Targeting a large group of netizens, this study collected relevant reviews from platforms such as Ctrip, Mafengwo, Meituan, Qunar, and Dianping using the "Octopus" software and analyzed them using the ROST CM6 software. The results show that tourists' most direct impression of the scenic area is its architecture, and the unique features of the area are the most deeply perceived aspects. Sentiment analysis indicates a high level of tourist satisfaction with the scenic area. Based on the main issues identified in tourist feedback, the study proposes recommendations such as setting reasonable ticket prices, optimizing supporting facilities, improving service quality and management levels, and innovating development models. These suggestions aim to further develop the Tianlong Tunbao Scenic Area and local cultural tourism.

KEYWORDS

Online text analysis; tourism development; Tianlong Tunbao Scenic Area

CITE THIS PAPER

Cizhen Yu, Shiwen Li, Qiongbing Xiong, Research on Tourism Development of Tianlong Tunbao Scenic Area in Anshun Based on Online Text Analysis. Tourism Management and Technology Economy (2024) Vol. 7: 143-149. DOI: http://dx.doi.org/10.23977/tmte.2024.070219.

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