Author(s)

Lichen Wu ¹, Xiaoyan Deng ¹, Zihan Xu ¹, Bingyu Guo ², Xuan Yang ³

Affiliation(s)

¹ Department of Tourism Management, Jinan University, Guangzhou, China
² Department of Business English, Jinan University, Guangzhou, China
³ Department of E-Commerce, Jinan University, Guangzhou, China

Corresponding Author

Lichen Wu

ABSTRACT

With globalization and rapid economic development, tourism has become one of the most important backbone of the global economy. However, the traditional tourism business model has been difficult to meet the increasing personalized demands of consumers. The theory of "people, goods and field" plays an important role in business model innovation, in which "people" represents users, "goods" represents products or services, and "field" refers to the consumption scene. This theory is particularly important in tourism planning platforms, because it not only involves changes in user needs, but also product innovation and scene optimization. Through combing the existing literature and market analysis, this article concludes the necessity of business model innovation for tourism planning platforms, and then analyses the path and strategy of business model innovation for tourism planning platforms based on the theory of "people, goods, and scenes", so as to better satisfy the market demand, improve the user experience, and achieve sustainable development.

KEYWORDS

Tourism planning platform, Human cargo field theory, Business model

CITE THIS PAPER

Lichen Wu, Xiaoyan Deng, Zihan Xu, Bingyu Guo, Xuan Yang, Business Model Innovation of Tourism Planning Platform—Based on the Theory of Human Cargo Field. Tourism Management and Technology Economy (2024) Vol. 7: 108-116. DOI: http://dx.doi.org/10.23977/tmte.2024.070215.

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