Digital Maturity Evaluation Study of Manufacturing Companies

Yifan Liu^*, Hui Li

Abstract | References | PDF | HTML | Pub. Date: May 19, 2023

DOI: 10.23977/msom.2023.040402 | Downloads: 27 | Views: 583

Fresh E-Commerce Platform Consumer Status and Market Opportunity Mining Survey-Taking Chongqing as an Example

Lu Jiang, Ying Guo^*, Wanting Huang, Yong Dai

Abstract | References | PDF | HTML | Pub. Date: May 16, 2023

DOI: 10.23977/msom.2023.040401 | Downloads: 39 | Views: 621

A Study on the Influencing Factors of Online Game Characters' Willingness to Deal with Fees

Fengxian Yang^*, Zepeng Lai, Ruiling Kong

Abstract | References | PDF | HTML | Pub. Date: May 15, 2023

DOI: 10.23977/msom.2023.040310 | Downloads: 11 | Views: 583

Export Strategies for Guangdong Shoe Industry

Qinying Li^*

Abstract | References | PDF | HTML | Pub. Date: May 12, 2023

DOI: 10.23977/msom.2023.040309 | Downloads: 56 | Views: 806

Emergency Parcel Dispatching and Structure Optimization of E-Commerce Logistics Network Based on CCNSGA-II

Xin Wang^*, Zhuofan Feng, Guanglin Ying

Abstract | References | PDF | HTML | Pub. Date: May 11, 2023

DOI: 10.23977/msom.2023.040308 | Downloads: 20 | Views: 662

Literature Review of Reward-based Content Payment

Hua Zhang^*, Zihan Yi, Jialiang Li, Hongmei Chen, Shanye Zeng, Anqi Huang

Abstract | References | PDF | HTML | Pub. Date: May 10, 2023

DOI: 10.23977/msom.2023.040307 | Downloads: 32 | Views: 713

Compliance Analysis of M1 Vehicle Based on REACH Chemicals Regulation

Lizhe Liu^*, Jing Qiu

Abstract | References | PDF | HTML | Pub. Date: May 8, 2023

DOI: 10.23977/msom.2023.040306 | Downloads: 10 | Views: 573

Evaluation of Marketing Effectiveness of Chinese Brand Products on Overseas Social Media

Han Nie^*

Abstract | References | PDF | HTML | Pub. Date: May 5, 2023

DOI: 10.23977/msom.2023.040305 | Downloads: 83 | Views: 780

Consumer Interactivity in Response to Native Advertising

Han Nie^*

Abstract | References | PDF | HTML | Pub. Date: May 4, 2023

DOI: 10.23977/msom.2023.040304 | Downloads: 30 | Views: 655

Research on the Influence of Sichuan Cuisine Catering Brand Experience on Brand Image

Liu Miaoling^*, Zhu Zhuying

Abstract | References | PDF | HTML | Pub. Date: May 1, 2023

DOI: 10.23977/msom.2023.040303 | Downloads: 97 | Views: 798