A Study on the Influencing Factors of Online Game Characters' Willingness to Deal with Fees
DOI: 10.23977/msom.2023.040310 | Downloads: 12 | Views: 643
Author(s)
Fengxian Yang 1, Zepeng Lai 1, Ruiling Kong 1
Affiliation(s)
1 Institute of Guangzhou College of Commerce, Jiulong Street, Number 206, Guangzhou, Guangdong, China
Corresponding Author
Fengxian YangABSTRACT
Currently, online games have become an important form of entertainment for the general public's leisure and consumption, and player payment has become the main source of profit for game companies. However, due to subjective factors such as players' personal consumption tendencies, financial ability, and objective factors such as game appeal and gaming experience, not all players are willing to pay for the game. This article aims to study the influencing factors of players' willingness to pay in online games from the perspective of game characters. Through questionnaire survey and SPSS data processing, this study investigates the impact of game character visual experience, character operation experience, and character emotional experience on players' willingness to pay, using them as independent variables. The empirical results show that the role visual experience, role operation experience and role emotional experience all have a positive impact on the player's willingness to pay, and based on this, we propose marketing promotion, role vision, role operation and role emotion and other related strategies to enhance the player's sense of experience related to role vision, operation and emotion from the perspective of role design, and improve the player's Willingness to pay for game payment, Thus promoting the occurrence of related purchasing behaviors and bringing corresponding improvements to the profits of game companies.
KEYWORDS
Network game, game characters, character design, willingness to pay, influence factorCITE THIS PAPER
Fengxian Yang, Zepeng Lai, Ruiling Kong, A Study on the Influencing Factors of Online Game Characters' Willingness to Deal with Fees. Manufacturing and Service Operations Management (2023) Vol. 4: 64-73. DOI: http://dx.doi.org/10.23977/msom.2023.040310.
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