Author(s)

Han Nie ¹

Affiliation(s)

¹ School of Management, North Sichuan Medical College, 55 Dongshun Road, Nanchong, Sichuan, China

Corresponding Author

Han Nie

ABSTRACT

In recent years, China's e-commerce industry has flourished. The emergence of China's e-commerce market inaugurated a new era in the country’s economy. In 2021, the added value of the digital economy accounted for nearly 40 percent of the country's GDP. Occupying overseas markets for Chinese brand products has become the development goal of many Chinese enterprises. However, Chinese brand products face many problems in foreign marketing. Through a series of in-depth analysis of overseas audience reviews of Li Ziqi's video, this study proposes suggestions on how Chinese brand products can overcome different cultural backgrounds and achieve excellent marketing effects for Chinese brand products on overseas social media.

KEYWORDS

Chinese brand product, cross border marketing, overseas social media, social media marketing

CITE THIS PAPER

Han Nie, Evaluation of Marketing Effectiveness of Chinese Brand Products on Overseas Social Media. Manufacturing and Service Operations Management (2023) Vol. 4: 28-33. DOI: http://dx.doi.org/10.23977/msom.2023.040305.

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