Author(s)

Qinying Li ¹

Affiliation(s)

¹ Institute of Guangzhou College of Commerce, Jiulong, Number 206, Guangzhou, Guangdong, China

Corresponding Author

Qinying Li

ABSTRACT

Guangdong Province is an important part of China's shoe manufacturing industry and a major exporter of shoe products. However, due to rising production costs and the relocation of many shoe companies, local shoe manufacturers in Guangdong have weak independent innovation capabilities and outdated production methods, resulting in weak international competitiveness of their products. As a result, the growth rate of Guangdong's shoe exports is declining year by year. Although the COVID-19 pandemic has led to a large number of orders being returned to Guangdong, local shoe companies can only achieve minimal profits. Therefore, it is an urgent task for Guangdong shoe companies to find ways to develop under increasingly challenging production environments. In recent years, the government has introduced a series of policies to support Guangdong's foreign trade development. Guangdong shoe manufacturers can enhance their competitiveness through product innovation and technological upgrading, and expand their sales channels through emerging trade methods such as cross-border e-commerce. They can also take advantage of Guangdong's free trade zone and the "Belt and Road" initiative to explore new markets and benefit from the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, thereby overcoming the current difficulties faced by Guangdong's shoe industry.

KEYWORDS

Guangdong Province, shoe products, export, strategic analysis

CITE THIS PAPER

Qinying Li, Export Strategies for Guangdong Shoe Industry. Manufacturing and Service Operations Management (2023) Vol. 4: 57-63. DOI: http://dx.doi.org/10.23977/msom.2023.040309.

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