Author(s)

Hua Zhang ¹, Zihan Yi ¹, Jialiang Li ¹, Hongmei Chen ¹, Shanye Zeng ¹, Anqi Huang ¹

Affiliation(s)

¹ School of Business Administration/Guangdong Business College, Guangdong University of Finance & Economics, Guangzhou, China

Corresponding Author

Hua Zhang

ABSTRACT

This article mainly reviews the literature of CSSCI publications in the marketing field and summarizes customer payment behavior in the context of Reward-based Content Payment, exploring the application of traditional marketing theories in the Content Payment context. Firstly, the connotation of Reward-based Content Payment in existing literature is sorted out, and the classification of Reward-based Content Payment is explored in depth. Secondly, the influencing factors of Reward-based Content Payment are summarized and sorted out. This article provides direction for future research, aiming to promote further development of the Reward-based Content Payment industry.

KEYWORDS

Reward-based Content Payment; Social Media; Literature Review

CITE THIS PAPER

Hua Zhang, Zihan Yi, Jialiang Li, Hongmei Chen, Shanye Zeng, Anqi Huang, Literature Review of Reward-based Content Payment. Manufacturing and Service Operations Management (2023) Vol. 4: 43-49. DOI: http://dx.doi.org/10.23977/msom.2023.040307.

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