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Media and Communication Research

ISSN 2523-2584

Issue: 1
Volume 5, Number 1, 2024

Research on the Problems of Undue Influence in Web Influencer Live Streaming Marketing

Fanyu Zhou, Xuan Zhao*

Abstract | References | PDF | HTML | Pub. Date: Mar 14, 2024

DOI: 10.23977/mediacr.2024.050122 | Downloads: 3 | Views: 45

China's Outward-oriented Internationalization Pathways to Massive Online Open Courses (MOOCs)

Yanhong Zhang*, Ying Luo, Yunyan Li

Abstract | References | PDF | HTML | Pub. Date: Mar 5, 2024

DOI: 10.23977/mediacr.2024.050117 | Downloads: 6 | Views: 80

The Importance of Brand Image

Shuqi Wei*

Abstract | References | PDF | HTML | Pub. Date: Feb 29, 2024

DOI: 10.23977/mediacr.2024.050115 | Downloads: 5 | Views: 97

Social Media's Modernization Shift for Coffee Brand Marketing

Zhaoyi Wang*

Abstract | References | PDF | HTML | Pub. Date: Jan 19, 2024

DOI: 10.23977/mediacr.2024.050107 | Downloads: 32 | Views: 240

The Communication Strategy of "Chinese Dragon Culture" in Lingnan Gray Sculptures

Chaoran Tong, Lei Que*, Jie Xiong

Abstract | References | PDF | HTML | Pub. Date: Jan 8, 2024

DOI: 10.23977/mediacr.2024.050102 | Downloads: 5 | Views: 148

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