Author(s)

Jingyi Sun ¹, Renqing Jiang ², Lun Wang ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China
² Jingdezhen Changhe Experimental Primary School, Jingdezhen, Jiangxi, China

Corresponding Author

Lun Wang

ABSTRACT

China is the birthplace of ceramic. During the long history of ceramic making, China has developed profound ceramic culture. Before 20th century, Chinese ceramic making prevailed in the world and foreigners were proud to possess porcelains from China, so the discourse power of Chinese ceramic culture at that time was rather strong; in contemporary world, the influence and discourse power of Chinese ceramic culture declines compared to the past. In order to construct the contemporary international discourse power of Chinese ceramic culture, China needs to spare no efforts to achieve it. Guided by the theory of cross-culture communication, the essay studies the construction means of the contemporary international discourse power of Chinese ceramic culture in three aspects, namely, from the modes of dissemination, from the contents of dissemination, and from the disseminators. By taking advantage of the three means of constructing the contemporary international discourse power of Chinese ceramic culture, it is hoped that not only the ceramic culture but also the cultural soft power of China will be significantly elevated.

KEYWORDS

Discourse Power, Ceramic Culture, Dissemination, Communication

CITE THIS PAPER

Jingyi Sun, Renqing Jiang, Lun Wang, Strategies to Construct Contemporary International Discourse Power of Chinese Ceramic Culture. Media and Communication Research (2024) Vol. 5: 52-58. DOI: http://dx.doi.org/10.23977/mediacr.2024.050208.

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