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  4. Vol 5, Issue 2, 2024

Synergistic Effects of Television News and Social Media Platforms

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DOI: 10.23977/mediacr.2024.050222 | Downloads: 4 | Views: 70

Author(s)

Yunxiao Mu 1

Affiliation(s)

1 Faculty of Journalism, Farabi Kazakhstan National University, Almaty, 050000, Kazakhstan

Corresponding Author

Yunxiao Mu

ABSTRACT

In the digital and information age, television news and social media platforms have become the two main channels for the public to obtain the latest information. Television news, with its profound heritage and authoritative credibility as traditional media, firmly occupies an important position in people's daily access to news information. With its immediacy and interactivity, social media is rapidly occupying the news consumption market. Users can instantly share their views on the world, exchange opinions, and participate in event discussions through various social platforms. The interaction between these two media forms and their impact on news dissemination is particularly critical. They complement and complement each other, and jointly shape the current news ecology. The synergy between the two changes the audience's news consumption behavior - from passive acceptance to active search, to active participation. This is not only a technical superposition, but also a conceptual innovation.

KEYWORDS

TV news, social media platforms, Effective integration, synergy, news information

CITE THIS PAPER

Yunxiao Mu, Synergistic Effects of Television News and Social Media Platforms. Media and Communication Research (2024) Vol. 5: 151-156. DOI: http://dx.doi.org/10.23977/mediacr.2024.050222.

REFERENCES

[1] Wang Wei. Paths to enhance the core competitiveness of the television news industry under the background of self-media [J]. Western Radio and Television, 2021, 42(07): 24-26.
[2] Zhu Xiangyu, Li Wen. Planning and design of TV news integrated media platform [J]. Science and Technology Communication, 2020, 12(01): 67-68. DOI: 10.16607/j.cnki.1674-6708.2020.01.032.
[3] Han Yu. How TV news expands its influence through new media platforms [J]. Western Radio and Television, 2018(24):71+77.

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