Author(s)

Lan Gang ¹

Affiliation(s)

¹ Zhijiang College, Zhejiang University of Technology, Zhijiang Jiayuan, No. 288 Shangzhi Lane, Keqiao District, Shaoxing City, Zhejiang Province, 312030, China

Corresponding Author

Lan Gang

ABSTRACT

As an important component of ideological and political education in colleges and universities, the new media matrix plays the role of promoting the dissemination, guidance, influence and credibility of ideological and political education. Under the context of media integration, it is essential to establish a university new media matrix for ideological and political education with a strong orientation, compelling narrative mode, interactive online platform, and high degree of integration. It is necessary to fully tap into the resources related to revolutionary history, achieve personalized education, optimize content production, create branded columns, improve operational mechanisms, strengthen central management, develop media scenarios, explore reasonable evaluations, and fully leverage the combination of specialties. Attention should be paid to team training and strengthening copyright protection as well as digital security.

KEYWORDS

Media integration, universities, new media matrix, ideological and political education

CITE THIS PAPER

Lan Gang, Research on the function construction of ideological and political education of new media matrix in colleges and universities. Media and Communication Research (2024) Vol. 5: 106-113. DOI: http://dx.doi.org/10.23977/mediacr.2024.050216.

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