Author(s)

Qiongjie Du ¹

Affiliation(s)

¹ Department of Japanese Language and Literature, Korea University, 145 Anam-ro, Seongbuk-gu, Seoul, 02841, Korea

Corresponding Author

Qiongjie Du

ABSTRACT

The global spread of hallyu, which refers to the craze over South Korean popular culture, has brought the Korean culture to the views of global audience, encouraging more people from different countries and cultural background to learn more about this country. In recent years, films and dramas tagged with the keyword "revenge" are grabbing attentions from the audience. The "han" culture embodied by these productions have demonstrated the distinct Korean culture, accessing a wilder audience. This paper analyzes the expression and evolution of Korean films and dramas with "han" culture as well as the dissemination channels. It concludes that the Korean films and dramas with "han" culture have incorporated excellent foreign cultures while reflecting the most concerned social topics of the current era. As a result, when they spread internationally, they resonate with the audience, intriguing people in different cultural circles. Based on the findings, the author makes the following suggestions for the international communication of Chinese traditional culture: While promoting local Chinese culture overseas, it is important to preserve the local cultural essence, find modern channels for traditional Chinese culture, and spread it in innovative manners. Meanwhile, audiences from different ethnic cultures can be attracted by eliciting social resonance.

KEYWORDS

Local culture; "han" culture; revenge; international communication; globalization

CITE THIS PAPER

Qiongjie Du, Analysis on Dissemination Channels and Implications of South Korean Film and Television Productions with Local Culture—Taking "Han" Culture as an Example. Media and Communication Research (2024) Vol. 5: 46-51. DOI: http://dx.doi.org/10.23977/mediacr.2024.050207.

REFERENCES

[1] Park I. Korean Social Emotions: Han, Heung and Jeong. Springer International Publishing; 2022. 
[2] Pan W.J. Explore the Similarities and Differences of "Hate" Between China and South Korea and the Historical Origin of Korean"Hate" Cultural Complex. Comparative Study of Cultural Innovation 2023, 7(05), 171–174.
[3] Zhang W.C. "Han" Culture and Contemporary Korean Films. Master's Thesis. Hebei University, 2014.
[4] Kim Eun-Sim, Bai Hang-Ja's conceptual analysis [J]. Journal of Korean Gerontological Nursing, 2000, 2(2): 144–153.
[5] Wang. Y.L. A Study of Park Chan-wook's Film Style in the Context of "Han" Culture. Master's Thesis. Shanghai Normal University, 2023.
[6] Xia Y. A Study of South Korean Films in the Perspective of "Han" Culture: Taking Bong Joon-ho's Films as Example. Master's Thesis. Nanchang University, 2019.
[7] Wang X.L. The Transmission and Evolution of Korean "Han" Culture: A Study on Korean Senior Middle School Textbooks of Literature. Contemporary Korea 2010, (03), 44–55. 
[8] Fan X.Q.; Zhang Y.; Cao N.The Modern Characteristics and Historical Traceability of Ethnic Aesthetics in South Korean Films. Journal of Beijing Film Academy 2022, (12), 72–81.
[9] Li K.Q.; Yang Q.L. Study on Cultural Diplomacy in China's Confucian Cultural Circle under the Perspective of Confucianism. Journal of Shandong Admiistration College 2019, (02), 120–124.
[10] Shi H. The Modern Transformation of Traditional Culture with the Universality of Culture. Advances in Philosophy 2018, 7(4), 51–55.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting