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Industrial Engineering and Innovation Management

ISSN 2522-6924

Research on Brand Value Evaluation Based on Interbrand Model in the Era of Big Data—Taking Anta as an Example

Linhong Hu*, Xinyu Liu, Yiting Yao, Haijun Kang, Fengguan Wang

Abstract | References | PDF | HTML | Pub. Date: Sep 18, 2023

DOI: 10.23977/ieim.2023.060918 | Downloads: 102 | Views: 582

Prospects of Omni-Channel Marketing from the Perspective of Complex Networks: A CiteSpace Knowledge Graph Analysis

Zhifang Zhan, Yuhe Huang, Jiawen Xiang, Lei Hou*, Hui Wang*

Abstract | References | PDF | HTML | Pub. Date: Sep 15, 2023

DOI: 10.23977/ieim.2023.060917 | Downloads: 25 | Views: 359

Port Integration under Government Intervention: Analysis Based on the Development of Beibu Gulf Port Cluster

Kelly Yujie Wang, Yawei Zhang*, Junfeng Wu

Abstract | References | PDF | HTML | Pub. Date: Sep 13, 2023

DOI: 10.23977/ieim.2023.060915 | Downloads: 20 | Views: 388

Mechanism analysis of the rapid formation of logistics modularity

Shuguang Guo*

Abstract | References | PDF | HTML | Pub. Date: Sep 12, 2023

DOI: 10.23977/ieim.2023.060914 | Downloads: 8 | Views: 382

Research on the Mechanism of Large Sports Events Promoting the Development of Urban Influence

Yimin Chen*, Maosheng Li

Abstract | References | PDF | HTML | Pub. Date: Sep 11, 2023

DOI: 10.23977/ieim.2023.060913 | Downloads: 19 | Views: 350

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