Author(s)

Haoyu Wang ¹

Affiliation(s)

¹ Philippine Christian University Center for International Education, Manila, 1004, Philippines

Corresponding Author

Haoyu Wang

ABSTRACT

Generative AI technology, born in the digital economy era, is characterized by its capabilities in automatic generation, multimodal processing, and cross-domain collaboration. The widespread adoption of this technology has prompted China's media industry to gradually break away from traditional development models, highlighting the transformative role of digital technologies in media evolution. This study examines the application and development of generative AI in media, analyzes how this technology drives the future growth of higher education institutions, and emphasizes the need for universities to cultivate high-quality talent to support the media industry's transformation in the new era.

KEYWORDS

Generative AI; Media; Application Evolution; University Development; Influencing Factors

CITE THIS PAPER

Haoyu Wang. The Application Evolution of Generative Artificial Intelligence in the Media Field and the Path Influence on the Future Development of Universities. Automation and Machine Learning (2026). Vol. 7, No. 1, 98-103. DOI: http://dx.doi.org/10.23977/autml.2026.070112.

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