Author(s)

Jiewei Sun ¹

Affiliation(s)

¹ Dhurakij Pundit University, Bangkok, 10210, Thailand

Corresponding Author

Jiewei Sun

ABSTRACT

After China's entry into WTO in 2001, the economy has developed rapidly. Large state-owned banks lost their burden and completed the stock reform and listing around 2005. The banking industry is also in the stage of rapid development. The competition among banks is becoming increasingly fierce. In addition, with the gradual liberalization of China's financial market, foreign capital and financial industry quickly enter the domestic market, and the competition for various industries and talents is also intensified. Facing the problem of brain drain, how to take measures to improve employee engagement is an important issue that banking institutions need to consider. At present, foreign and domestic studies have fully proved that engagement plays a great role in improving the efficiency of enterprises, especially the impact faced by grass-roots employees of banks. Therefore, this paper takes the grass-roots employees of a branch of Bank of China as the specific research object, analyzes the engagement of the research object on the basis of the research of scholars and institutions at home and abroad, and puts forward measures to improve the engagement of grass-roots employees of a branch according to the relevant analysis.

KEYWORDS

Bank grassroots, Employees, Engagement, Countermeasure

CITE THIS PAPER

Jiewei Sun, Research on the Countermeasures of Improving the Engagement of Grass-Roots Employees in Banks. Journal of Human Resource Development (2022) Vol. 4: 11-17. DOI: http://dx.doi.org/10.23977/jhrd.2022.040102.

REFERENCES

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