Author(s)

Tianjiao Cai ¹

Affiliation(s)

¹ School of Journalism & Communication, Northwest University, Xi'an, Shaanxi, 710127, China

Corresponding Author

Tianjiao Cai

ABSTRACT

In recent years, the impact of social capital on media practitioners is mostly studied by college students or fresh graduates, and academics usually use questionnaires to study the willingness of this group to choose media careers and their influencing factors, mainly focusing on single factors such as professional identity and occupational identity. However, objectively speaking, career choice is a long-term dynamic process, and the social capital possessed by different individuals also has a large difference, with the increasing working years, social capital is constantly changing, and the influence on career choice also has the effect of temporal change. Therefore, the research on this issue should not only stay at a static stage or be limited to the individual stock of social capital, but also have a dynamic and comparative perspective. This study focuses on 20 young media professionals who held the same position (media editor) at a municipal media organization in Xi'an during the same year (2019). The oldest among them was born in 1989, and the youngest in 1998. We conduct a cross-sectional comparison of the impact of social capital on their career choices and observe how their career choices change over time as they accumulate social capital. Additionally, through participatory observation, we examine how the career choices of the subjects evolve during the process of social capital accumulation. Through participatory observation and in-depth interviews, we conclude that social capital plays an important role in the career choice and career development of young media practitioners.

KEYWORDS

Social capital; young media practitioners; career choice; media industry

CITE THIS PAPER

Tianjiao Cai, A study on the impact of social capital on the career choice of young media practitioners—A diachronic analysis based on a municipal media practitioner in Xi'an. Journal of Human Resource Development (2024) Vol. 6: 126-132. DOI: http://dx.doi.org/10.23977/jhrd.2024.060320.

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