Author(s)

Jianbin Shen ¹, Orlina Ursula D. Regua ¹

Affiliation(s)

¹ College of Business Administration, University of the Cordilleras, Governor Pack Road, Baguio City, 2600, Philippines

Corresponding Author

Jianbin Shen

ABSTRACT

In the process of global economic integration, the development of enterprises has shifted from emphasizing economic benefits to emphasizing employees' work enthusiasm and initiative. Generation Y and Z employees have become the primary labor force of many enterprises. Understanding their characteristics and meeting their needs is crucial for effective management and motivation. This study discusses the application of incentive strategies in improving the productivity and commitment of employees in Generation Y and Generation Z. This study emphasizes the importance of recognizing their personalities, providing opportunities for growth and development, and creating a positive work environment. Enterprises can enhance their competitiveness and achieve sustainable development by effectively motivating and attracting these employees.

KEYWORDS

Enterprise management, intergenerational differences, motivation, employee performance, competitiveness

CITE THIS PAPER

Jianbin Shen, Orlina Ursula D. Regua, Incentives of Generation Y and Generation Z Employees in Cameras Manufacturing Industry. Journal of Human Resource Development (2024) Vol. 6: 94-99. DOI: http://dx.doi.org/10.23977/jhrd.2024.060113.

REFERENCES

[1] Chen, Renli (2019). On Effective Incentive Measures for Enterprise Employees Retrieved from: https://www. renrendoc.com/paper/171897151.html Date Retrieved: Oct 15, 2023. 
[2] Tang, Xiaofang (2020). Employee motivation Retrieved from: http://www.hztbc.com/news/news_8351.html Date Retrieved: Oct 16, 2023. 
[3] Ali B. Mahmoud, Leonora Fuxman, Iris Mohr, William D. Reisel, Nicholas Grigoriou International Journal of Manpower (2021), “We aren't your reincarnation!” workplace motivation across X, Y and Z Generationerations Retrieved from: https://www.emerald.com/insight/content/doi/10.1108/IJM-09-2019-0448/full/html Date Retrieved: Oct 17, 2023. 
[4] Pew Research Center in the United States, What age groups are Generation X and Generation Z? Retrieved from: https://www.sohu.com/a/437944091_778776. Date Retrieved: Oct 16, 2023. 
[5] Dong, K. (2015). Introduction to Human Resource Management (Fourth Edition), Renmin University Press.
[6] Lian, H. (2012). On the incentive mechanism in human resource management based on Maslow's hierarchy of needs theory [J].Modern business.

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