Author(s)

Ling Xiao ¹, Xujie An ¹, Lixing Zhu ¹

Affiliation(s)

¹ Guangdong University of Science and Technology, Dongguan, Guangdong, 523000, China

Corresponding Author

Ling Xiao

ABSTRACT

This paper, taking the course of "Network Marketing" as an example, explores the teaching reform path based on the OBE (Outcome-Based Education) concept. Firstly, it analyzes the core content and characteristics of the OBE concept, pointing out that it focuses on cultivating students' comprehensive qualities and abilities, and pays attention to their actual needs and future development. Then, from the aspects of teaching content, teaching methods, evaluation methods, etc., it proposes the teaching reform path based on the OBE concept, including: 1) Optimizing the curriculum design and clarifying the teaching objectives; 2) Using diversified teaching methods to improve students' learning interest and initiative; 3) Implementing project-based teaching to cultivate students' practical ability and innovative spirit; 4) Establishing a diversified evaluation system to focus on students' all-round development. Finally, it summarizes the teaching reform based on the OBE concept, emphasizes the key role of teachers in the reform, and puts forward further research directions.

KEYWORDS

OBE concept; teaching reform; network marketing course

CITE THIS PAPER

Ling Xiao, Xujie An, Lixing Zhu, Exploration of Teaching Reform Path Based on OBE Concept—Taking Online Marketing Course as an Example. Advances in Educational Technology and Psychology (2023) Vol. 7: 11-15. DOI: http://dx.doi.org/10.23977/aetp.2023.071202.

REFERENCES

[1] Liu Jie &Pan Yuejie (2019) Exploring the Teaching Reform of Applied Undergraduate "Strategic Management" Course Based on OBE Concept—Taking the "Strategic Management" Course of the School of Business at Peking Union University as an Example Modernization of Education, 6 (27), 74-76.
[2] Wang Fang (2022) Teaching Innovation Method and Practice Based on OBE Concept—Taking the Course of New Media Data Analysis and Application as an Example Journal of Baicheng Normal University, 36 (5), 112-116.
[3] Liu Jiang, Li Min, Zhang Xilong & Xiu Yufeng (2023) Research on the Evaluation Mechanism of Vehicle Engineering Curriculum Objectives Based on OBE Concept—Taking the Course of Automotive Manufacturing Engineering as an Example Industry and Technology Forum, 22 (4), 247-249. 

Sponsors, Associates, and Links

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• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education
  
  
• Adult and Higher Education