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Construction of Marketing Practical Teaching for Undergraduate Students Integrating the Metaverse

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DOI: 10.23977/curtm.2023.060814 | Downloads: 5 | Views: 241

Author(s)

Han Nie 1

Affiliation(s)

1 School of Management, North Sichuan Medical College, 55 Dongshun Road, Nanchong, Sichuan, China

Corresponding Author

Han Nie

ABSTRACT

For students in the undergraduate education stage, although the acquisition and cultivation of applied and technological knowledge, skills, and abilities is essential, the improvement of thinking ability is ignored. The education and teaching reform of marketing has mainly focused on the combination of digital intelligence era and marketing. How to improve the classroom effect of marketing practice teaching for undergraduate students has always been a concern of all marketing teachers. The Metauniverse, also known as the Metaverse, is a term that refers to a hypothetical future iteration of the internet that combines virtual and augmented reality with advanced artificial intelligence to create an immersive, shared virtual space. Many characteristics of the metaverse provide new channels for improving the effectiveness of marketing practice classes.This article explores how to integrate the undergraduate practice teaching of marketing with the metaverse.

KEYWORDS

Metaverse, marketing practical teaching, undergraduate education, virtual and real fusion

CITE THIS PAPER

Han Nie, Construction of Marketing Practical Teaching for Undergraduate Students Integrating the Metaverse. Curriculum and Teaching Methodology (2023) Vol. 6: 96-102. DOI: http://dx.doi.org/10.23977/curtm.2023.060814.

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