Author(s)

Hongli Sang ^1,2, Xingbang Wang ^1,2, Ping Guo ¹, Chunmei Liu ^1,2, Fang Li ^1,2, Hongfei Xie ¹

Affiliation(s)

¹ School of Economics and Management, Huizhou University, Huizhou, 516000, China
² Greater Bay Area Huizhou Development Research Institute, Huizhou, 516000, China

Corresponding Author

Hongli Sang

ABSTRACT

As the basic unit of undergraduate teaching in colleges and universities, the teaching and research office of Marketing profession should be reformed in line with the requirements of the construction of "New Liberal Arts". Through the analysis of the new requirements of the times for the construction of teaching and research office of Marketing profession and in view of the problems existing in the primary-level teaching organizations of Marketing profession in application-oriented universities, such as disconnection between teaching and learning, large difference in teaching effect, difficulty in unifying curriculum content, unclear learning evaluation standards, and easy disconnection between training results and social needs, etc., this paper discusses the construction path of virtual teaching and research office of Marketing profession under the New Liberal Arts background of innovating teaching and research forms, constructing high-quality and shared teaching resources, promoting education and teaching reform through multiple cooperation, forging various teaching teams, and producing reform results led by demonstration according to the basic principles of virtual teaching and research office construction, such as collaborative sharing, diversified development, dynamic and forward-looking.

KEYWORDS

New Liberal Arts, Marketing profession, Virtual teaching and research office, Construction, Paths

CITE THIS PAPER

Hongli Sang, Xingbang Wang, Ping Guo, Chunmei Liu, Fang Li, Hongfei Xie, Discussion on the Construction of Virtual Teaching and Research Office of Marketing Profession under the Background of New Liberal Arts. Adult and Higher Education (2022) Vol. 4: 91-97. DOI: http://dx.doi.org/10.23977/aduhe.2022.041215.

REFERENCES

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