Author(s)

Hongli Sang ^1,2, Xingbang Wang ^1,2, Wenxue Niu ^1,2, Zhe Xue ^1,2, Fang Yang ¹

Affiliation(s)

¹ School of Economics and Management, Huizhou University, Huizhou, 516000, China
² Greater Bay Area Huizhou Development Research Institute, Huizhou, 516000, China

Corresponding Author

Hongli Sang

ABSTRACT

The Marketing practice teaching is an important part of enhancing talents training quality. It is quite significant to research on how practice teaching will develop with innovation and integration. By analyzing its new mission, new positioning and new focus, we can break the limitations of traditional practice teaching, find out the new methods of practice teaching, and further establish new concept and the multi-dimensional teaching system of practice teaching. Marketing practice teaching should be continually reformed in order to pave the new way for practical talents training.

KEYWORDS

New liberal arts, Marketing, Practice teaching, Path, Exploration

CITE THIS PAPER

Hongli Sang, Xingbang Wang, Wenxue Niu, Zhe Xue, Fang Yang, Exploration and Reform of Marketing Practice Teaching under the Concept of New Liberal Arts. Curriculum and Teaching Methodology (2022) Vol. 5: 84-89. DOI: http://dx.doi.org/10.23977/curtm.2022.051114.

REFERENCES

[1] He Xiaofei, Wang Xiaohong, Meng Ning, (2022) "Connotation development and implementation path of practical education from the perspective of new liberal arts," China University Teaching, Vol.43, No.8, pp.78-82.
[2] Pan zhen, Li Jinsheng, Wang Liping, (2022) "Exploration and innovation of practical teaching under the concept of new liberal arts," China University Teaching, Vol.43, No.6, pp. 66-70+80.
[3] David Meredith E., David Fred R., David Forest R., (2021) "Closing the Gap between Graduates' Skills and Employers' Requirements: A Focus on the Strategic Management Capstone Business Course," Journal of Administrative Sciences, Vol. 11, No. 1, PP. 10-10.
[4] Todd Bridgman, ColmMc Laughlin, Stephen Cummings, et al, (2018) "Overcoming the Problem with Solving Business Problems: Using Theory Differently to Rejuvenate the Case Method for Turbulent Times," Journal of Management Education, Vol. 42, No. 4, PP. 441-460.
[5] Carson, James Taylor, "Blueprints of distress? (2019) Why quality assurance frameworks and disciplinary education cannot sustain a 21st-century education," Teaching in Higher Education, Vol. 24, No. 10, 14-23. 
[6] Martin Florence, Kumar Swapna, Ritzhaupt Albert D., Polly Drew, (2023) "Diachronous online learning: Award-winning online instructor practices of blending asynchronous and synchronous online modalities," Journal of the Internet and Higher Education, Vol. 56, No.2, PP. 65-74.
[7] Erickson Diandra C., (2020) "Voice Thread," Journal of teaching Theology & Religion,Vol. 23, No. 4, 299-301.
[8] Djajato Indrayati, Suryadi, (2021) "Blended Learning Model Design Integrated with Problem Based Learning and Rehearsal Pairs Practice to Increase Motivation and Outcomes in Marketing Management Course," 2nd Annual Management, Business and Economic Conference (AMBEC 2020), Vol. 183, No.5, PP. 223-234.
[9] Chi Zhong,Yang Tianxiao, (2022) "Teaching Practice of College Students' Marketing Course Based on the Background of the Internet Era," International Transactions on Electrical Energy Systems, Vol. 165, No. 9, PP. 232--238.
[10] Guaili Zhang, (2022) "The Practice and Exploration of Situational Teaching Method in Live Teaching of Financial Product Marketing," Adult and Higher Education,Vol. 4, No. 5,PP. 153-161.

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education
  
  
• Adult and Higher Education