Author(s)

Ju Song ¹

Affiliation(s)

¹ Academy of Fine Arts, Sichuan Minzu College, No.354, Xuefu Road, Guza Town, Kangding City, Sichuan Province, China

Corresponding Author

Ju Song

ABSTRACT

Tibetan folk car model craft is a kind of traditional handicraft of making folk wood products widely spread in Tibetan Garze area of Sichuan Province. It is mainly used to produce various wooden living utensils commonly used by Tibetan residents. Nowadays, Tibetan car model craft is the most representative of the industry. This paper focuses on the core professional courses of visual communication design: Brand image design, packaging design, the article creates the product design, the magazine "print AD design, for example, will have to honor the Tibetan folk models, into the teaching practice, in order to work can already can fully embody the Tibetan folk models crafts culture connotation, promote the traditional car culture, and make students understand intangible cultural heritages, Strengthen the cultural attributes of design. Through cultural learning, the combination of production, teaching and research, to enhance the cultural added value, so as to improve the economic benefits of the car model industry, expand the path of innovation inheritance. 

KEYWORDS

The Derong Tibetan folk model craft, Major in visual communication design, Course teaching, Inheritance and Practice

CITE THIS PAPER

Ju Song, Derong Tibetan Folk Car Model Skills in Visual Communication Design Professional Course Teaching Inheritance and Practice. Curriculum and Teaching Methodology (2022) Vol. 5: 102-107. DOI: http://dx.doi.org/10.23977/curtm.2022.050918.

REFERENCES

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[3] Law of the people's Republic of China on Intangible Cultural Heritage [EB/OL]. [2021-07-20]. .http://www.npc.gov.cn/npc/c12488/201102/ec8c85a83d9e45a18bcea0ea7d81f0ce.shtml.
[4] Wu Dong, Zhang Qian. Brand image design [M]. Liaoning Fine Arts Publishing House,2016:08.
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[6] Du Rongliang. Thinking on Integrating "Ideological and Political Curriculum" into Graphic Design Course Teaching Reform in Higher Vocational Colleges -- Taking Flash Graphic Animation Design as an example [J]. Industry & Technology Forum,2021 (20) : 175-177.

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