Author(s)

Hua Zhang ¹

Affiliation(s)

¹ School of Business Administration, Guangdong University of Finance & Economics, Guangzhou, China

Corresponding Author

Hua Zhang

ABSTRACT

In order to improve students' innovative ability and practical ability, marketing department in Guangdong University of Finance & Economics has built a competition embedded teaching mode. Competition not only improve students' learning interest to enhance theoretical teaching effect, but also improve students' practical ability of innovation and entrepreneurship. It greatly enhances students' satisfaction to the courses that are embedded by subject competition. And the competition embedded teaching mode has received positive response from enterprises. Moreover, universities reduce the cost of talents training through such school-enterprise alliance. Therefore, it is of great practical significance to embed the subject competition into the marketing curriculum system to realize the combination of theoretical leaning and practice.

KEYWORDS

Competition embedded teaching mode, School-enterprise Alliance, Marketing

CITE THIS PAPER

Hua Zhang, Competition Embedded Teaching Mode Based on School-enterprise Alliance-- Digital Brand Planning Competition Organized by Guangdong University of Finance & Economics. Curriculum and Teaching Methodology (2022) Vol. 5: 103-106. DOI: http://dx.doi.org/10.23977/curtm.2022.050617.

REFERENCES

[1] Wang C, Li M A, Bin L I, et al. Research on innovative ability cultivation mode of undergraduates based on subject competition [J]. Journal of Science of Teachers' College and University, 2018. 
[2] Miao Y U, Zhang Y Y, Gao Y et al. To Training Science and Engineering Students' Innovation Entrepreneurship Ability in the Integrated Circuit Design Competition [J]. Electronics World, (2016)3, 18-21.
[3] Yu Cheng. Research on the Training Mode of Excellent Economic and Management Talents from the Perspective of School-enterprise Cooperation, Friends of Accounting, (2012). 1, 120-122.

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