Author(s)

Hui Wu ¹

Affiliation(s)

¹ Jiujiang University, Jiujiang 332005, Jiangxi, China

Corresponding Author

Hui Wu

ABSTRACT

Chinese traditional culture has a long history, with unique nationality and popular customs. It is a national culture gathered together with the evolution of Chinese civilization, reflecting the national characteristics and customs. Its rich historical and cultural accumulation has left us a wide range of cultural treasures, which is difficult for us to surpass now. This paper mainly studies the development mode innovation of traditional culture in advertising design based on artificial intelligence. Through the aesthetic analysis of traditional aesthetic culture elements in Chinese modern advertising, the art form, symbol language, aesthetic consciousness and value concept of Chinese traditional culture in advertising works are inherited and promoted, and a vivid, vivid, aesthetic and cultural environment is constructed An interesting image of Chinese culture. This paper uses artificial intelligence, artificial neural network, extreme learning method and related experiments of traditional culture development in advertising design to study the innovation of development mode of traditional culture based on artificial intelligence in advertising design. Through the use of traditional Chinese aesthetic culture elements in advertising, we can highlight the national sense of advertising the sense of history is a way to introduce Chinese culture to the world. The results show that with the development of artificial intelligence, the investment of advertising language in the Internet has increased by more than 40%. There are many types of traditional culture in advertising language, which makes the elements of traditional aesthetic culture rich and colorful. The life concept, value orientation, aesthetic consciousness and other information transmitted in advertising language have a profound impact on the vast number of recipients and become a part of social culture.

KEYWORDS

Artificial Intelligence, Traditional Culture, Advertising Design, Development Mode Innovation

CITE THIS PAPER

Hui Wu, Innovation of Traditional Culture Development Model in Advertising Design Based on Artificial Intelligence. Journal of Artificial Intelligence Practice (2022) Vol. 5: 41-55. DOI: http://dx.doi.org/10.23977/jaip.2022.050107.

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