Author(s)

Haihong Li ¹, Yingshi Liang ¹

Affiliation(s)

¹ School of Foreign Studies, Lingnan Normal University, Zhanjiang, 524048, China

Corresponding Author

Haihong Li

ABSTRACT

Advertisements often rely on language memes to share information with commercial and cultural value, effectively grabbing consumers' attention and boosting product or service sales. These memes, known for their replicability, adaptability, and memorability, play a key role in shaping consumer perceptions and behaviors. With the spread of business advertisements, the information of advertisements are more easily acceptable and rememberable. This not only strengthens customers' loyalty but also effectively promotes consumption and elevates the core value of the brand. In conclusion, the strategic use of language memes in business advertising serves as a powerful tool for building brand identity and fostering long-term consumer relationships.

KEYWORDS

Online Learning, Self-Regulated Learning, Online Education

CITE THIS PAPER

Haihong Li, Yingshi Liang, Language Memes Analysis in Business Advertisements. Journal of Language Testing & Assessment (2025) Vol. 1: 26-33. DOI: http://dx.doi.org/10.23977/langta.2025.080104.

REFERENCES

[1] Blackmore, S. The Meme Machine [M]. Oxford: Oxford University Press, 1999.
[2] Bolen, W H. Advertising [M]. New York: John Wiley & Sons, 1984. 
[3] He, Z R. Memes in Languages [J]. Language Science, 2005, (6): 54-64.

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