Author(s)

Li Chunlei ¹, Wen Wen ², Li Xingchen ³

Affiliation(s)

¹ China University of Mining and Technology, Xuzhou, 221116, Jiangsu, China
² China Architectural Design & Research Group, 100044, Beijing, China
³ Jiangxi University of Software Professional Technology, Nanchang, 330041, Jiangxi, China

Corresponding Author

Li Chunlei

ABSTRACT

With the ongoing implementation of the rural revitalization strategy, generative artificial intelligence content (AIGC) technology has demonstrated significant potential in the field of rural renewal. This paper, starting from a case study of artistic rural development in Wupu Village, Huzhou, Zhejiang Province, explores how AIGC and cross-media integration can drive micro-renewal in rural areas through ecological education, multi-modal experiences, and digital communication. The ecological content generated by AIGC, through rich interactive forms, can enhance participants' observation of nature and multi-sensory cognition, realizing the effective integration of "technology and education. "Multi-modal expressions that combine visual, tactile, and auditory elements create an immersive artistic experience, which can further strengthen the audience's sense of identity with rural culture. Using the design practice case of Wupu Village as a focal point, this paper extracts specific application strategies for AIGC and cross-media integration in rural micro-renewal, discussing their potential for development in future rural revitalization efforts.

KEYWORDS

AIGC; Cross-Media; Rural Micro-Renewal; Wupu Village; Artistic Rural Development

CITE THIS PAPER

Li Chunlei, Wen Wen, Li Xingchen, Exploration of Rural Micro-Renewal in the Context of AIGC and Cross-Media Integration: A Case Study of an Artistic Practice in Wupu Village. Journal of Artificial Intelligence Practice (2025) Vol. 8: 22-32. DOI: http://dx.doi.org/10.23977/jaip.2025.080103.

REFERENCES

[1] AIGC In China: Current Developments and Future Outlook. (2023). arXiv. https://ar5iv.org/.
[2] Wu, J., Cai, Y., Sun, T., Ma, K., & Lu, C. (2024). Integrating AIGC with design: dependence, application, and evolution - a systematic literature review. Journal of Engineering Design, 1–39.
[3] Wang, Y., & Ye, D. (2024). Enhancing Rural Revitalization in China through Digital Economic Transformation and Green Entrepreneurship. Sustainability, 16(10), 4147. 
[4] Wang W ,Yang G,Liu X. Reflections on AIGC Empowering the Development of Guizhou's Intangible Cultural Heritage[J].Journal of Social Science Humanities and Literature,2024,7(3).
[5] Wang, J. Exploring the role of design in China's rural revitalization project--The Nice2035 Future Countryside Living prototyping. In HCI International 2021, January 2022.
[6] Huangfu, J.; Li, R.; Xu, J.; Pan, Y. Fostering Continuous Innovation in Creative Education: A Multi-Path Configurational Analysis of Continuous Collaboration with AIGC in Chinese ACG Educational Contexts. Sustainability, 2025, 17, 144.
[7] He, C., Chen, G., & Chen, Y. (2024). Empowering Rural Revitalization in China through Digital Innovation: Strategies, Impact, and Future Directions. Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024). Atlantis Press. 

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