Author(s)

Stanley Chen ¹

Affiliation(s)

¹ Shanghai International Theme Park and Resort Management Company Limited, Shanghai, 201205, China

Corresponding Author

Stanley Chen

ABSTRACT

This paper discusses the transformation and development of interactive entertainment industry driven by artificial intelligence. With the rapid development of artificial intelligence technology, it plays an increasingly important role in various fields of interactive entertainment industry. In the game industry, AI has realized the intellectualization of game characters and personalized game experience, and improved the level of game production and player satisfaction. In the film and television industry, AI has brought automated editing and special effects synthesis, as well as virtual character and scene generation, bringing a new visual experience to the audience. In the music industry, AI has shown great potential in music creation, recommendation and performance. However, AI has also brought a series of challenges to the interactive entertainment industry, such as the difficulty of understanding 3D environment and Chinese semantic processing in technical problems. In response to these challenges, some coping strategies are proposed, such as improving the accuracy of the model and strengthening the cooperation between human and AI. In short, AI has brought profound changes to the interactive entertainment industry. In the future, we should continue to explore its development direction in order to achieve continuous innovation and progress in the industry.

KEYWORDS

Artificial intelligence; Interactive entertainment industry; Game industry; Film and television industry; Music industry

CITE THIS PAPER

Stanley Chen, Innovation and development strategy of interactive entertainment industry driven by artificial intelligence. Journal of Artificial Intelligence Practice (2024) Vol. 7: 179-185. DOI: http://dx.doi.org/10.23977/jaip.2024.070322.

REFERENCES

[1] Mateas, M., & Stern, A. (2005). Structuring content in the Faade interactive drama architecture. Aaai Conference on Artificial Intelligence & Interactive Digital Entertainment. AAAI Press.
[2] Amanr, R. S., & Young, R. M. (2001). Links: artificial intelligence and interactive entertainment. Journal of applied microbiology.
[3] Symposium, A. S., Laird, J., & Lent, M. V. (2001). Artificial intelligence and interactive entertainment: papers from the 2001 AAAI Symposium, March 26-28, Stanford, California. AAAI Press.
[4] Yannakakis, Georgios, N., Hallam, & John. (2007). The artificial intelligence and interactive digital entertainment (aiide 2007) workshop on optimizing player satisfaction. Ai Magazine.
[5] Gita, Sukthankar, Ian, & Horswill. (2014). The ninth annual aaai conference on artificial intelligence and interactive digital entertainment (aiide): a report. Ai Magazine Artificial Intelligence.

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