Author(s)

Ying Liang ¹, Lina Zhu ¹

Affiliation(s)

¹ Northeast Electric Power University, Jilin, Jilin, 132012, China

Corresponding Author

Ying Liang

ABSTRACT

As the saying goes, "five thousand years of relics on the ground to see Shanxi", Shanxi, as a large province of tourism resources, has a profound historical and cultural accumulation and a vast of historical relics. Nowadays, the competition in the domestic tourism market is more and more fierce, but the image of Shanxi's tourism brand is far behind that of the developed areas, which restricts the competitiveness of Shanxi's tourism brand in the tourism market. How to effectively enhance the image of Shanxi tourism brand and strengthen the competitiveness of Shanxi tourism industry has become an important issue for the development of Shanxi tourism. Based on the development status of Shanxi tourism brand, this paper discusses the possibility of improving the image of Shanxi tourism brand with narrative design as the starting point, and promotes the transformation and upgrading of Shanxi tourism brand image.

KEYWORDS

Tourism destination image, Shanxi tourism brand, Narrative design

CITE THIS PAPER

Ying Liang, Lina Zhu, Research on the promotion of Shanxi tourism brand image based on narrative design. Tourism Management and Technology Economy (2023) Vol. 6: 11-17. DOI: http://dx.doi.org/10.23977/tmte.2023.060702.

REFERENCES

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