Author(s)

Xiaorui Guo ¹

Affiliation(s)

¹ School of Film, Jilin Animation Institute, Changchun, Jilin, 130000, China

Corresponding Author

Xiaorui Guo

ABSTRACT

This article explores the dynamic evolution of pop music culture from its early solo performances to the digital age of social media. It delves into key transitions, influences, and transformative moments that have shaped the pop music landscape. Beginning with the era of solo performances, we examine the contributions of iconic artists such as Elvis Presley and Frank Sinatra and the role of media in their rise to fame. The narrative then shifts to the rise of bands and groups, focusing on the game-changing impact of The Beatles and The Rolling Stones. We explore how this transition altered the dynamics of music creation and performance, fostering a sense of collective creativity. The article further investigates the emergence of digital media and the internet, highlighting the transformative effect of digital technology on music production and the internet's role in democratizing music distribution. Pioneering platforms like Napster and iTunes are discussed as crucial players in this transformation. Finally, the article delves into the influence of social media on pop music, with a focus on platforms like TikTok that have reshaped music discovery and promotion. It examines the phenomenon of viral trends and challenges and the challenges that artists face in the fast-paced world of social media. Overall, this exploration underscores the continuous evolution of pop music culture, where innovation, technology, and societal changes have consistently shaped the genre. Pop music remains a powerful cultural force that reflects and influences the world, with a bright and ever-evolving future.

KEYWORDS

Pop music, culture, evolution, solo performances, bands and groups, digital media, internet, social media, viral trends, democratization, music promotion, innovation

CITE THIS PAPER

Xiaorui Guo, From Solo Performances to Social Media: Dissemination and Evolution of Pop Music Culture. Media and Communication Research (2023) Vol. 4: 66-71. DOI: http://dx.doi.org/10.23977/mediacr.2023.040809.

REFERENCES

[1] Jung, E.-Y., Lee, S., & Nornes, A. M. K-pop idols, social media, and the remaking of the Korean wave[B]. Korean Wave in the Age of Social Media, 2015:73-89.
[2] Berehova, O., & Volkov, S. Piano competitions in the socio-cultural realities of globalization[J]. Journal of History Culture and Art Research, 2019, 8(4):329-346.
[3] Putri, N. W. L. M., & Dilia, D. Analyzing Social Media Strategy in Korean Music Industries[J]. PERSPEKTIF, 2023, 12(4):1206-1214.
[4] Yang, S. Overseas Dissemination of Chinese Folk Music: A Research of Zheng Music[J]. Highlights in Art and Design, 2023, 3(2):40-43.
[5] Gao, C., & Karin, K. Literacy Transmission Guideline for Preserving "Xin Tian You" Folk Songs in Northern Shaanxi, China [J]. International Journal of Education and Literacy Studies, 2023, 11(4):159-165.
[6] de Melo Talone, P. R. J. Feminejo: how women are changing brazilian country music[J]. Cuadernos de Educación y Desarrollo, 2023, 15(3):2508-2524.
[7] Zhang, X. A Cross-Culture Study on Chinese Music in the United States[J]. Studies in Social Science & Humanities, 2023, 2(9):20-24.
[8] Brassier, P. From Korea to the world: women's role as peer-leaders in K-pop transnational online brand communities [J]. Asia Pacific Business Review, 2023, (1):47-48.
[9] Pereira de Sá, S., Gutmann, J. F., & Evangelista, S. Musical Performances in Digital Audiovisualities: A Case Study of the Brazilian Singer Pepita [J]. Journal of Popular Music Studies, 2023, 35(2):66-87.
[10] Chung, D. J., & Koo, K. R. The role of cultural diversity in creating value: a case study of South Korea's pop band BTS [J]. Asia Pacific Business Review, 2023, 1(1):98-101.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting