Author(s)

Yiting Guo ¹

Affiliation(s)

¹ College of Music, Central South University of Forestry and Technology, Changsha, 410004, China

Corresponding Author

Yiting Guo

ABSTRACT

The music industry is an important part of the cultural industry and a major force in promoting cultural development and prosperity. At present, the global music industry has been remodelled by intelligent technology to varying degrees, and digital music has become one of the main ways of entertainment for the public. The emergence of digital music has changed traditional music communication and sales channels and given rise to new production relations and management modes, which have put forward new requirements for music art management. Music art management shall start the whole process of managing art activities from a global perspective, specifically including planning, organizing, implementing, supervising and controlling. And based on the development of China's digital music industry, this paper analyzes the challenges and development trends of music arts management in the digital era.

KEYWORDS

Music art management; digital era; music industry

CITE THIS PAPER

Yiting Guo, Analysis of the Development Trend of Music Arts Management in the Digital Age. Art and Performance Letters (2023) Vol. 4: 66-72. DOI: http://dx.doi.org/10.23977/artpl.2023.041011.

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