Author(s)

Qiangqiang Zhou ¹

Affiliation(s)

¹ Zhejiang Open University, Hangzhou, 310000, China

Corresponding Author

Qiangqiang Zhou

ABSTRACT

With the rapid development of network technology and the arrival of the financial media era, it has brought good opportunities for our country's ideological education work to develop, but also ushered in a series of new opportunities, risks and challenges. In the face of new situations and tasks, how to further firmly grasp the right of discourse, initiative and control of college ideology, improve the ideological discourse system and improve the ideological methods and paths has become an urgent problem to face. Starting with the background, necessity and importance of college ideology in the era of integrated media, this paper scientifically analyzes the importance and necessity of college ideological education in the era of integrated media, elaborates the existing problems and challenges, and puts forward countermeasures and suggestions from different dimensions to provide useful reference for comprehensively improving the cohesion and attractiveness of college ideology in the era of integrated media.

KEYWORDS

Financial media era; College ideological education; Challenge and countermeasure

CITE THIS PAPER

Qiangqiang Zhou, The Challenges and Countermeasures of Ideological Education in Universities in the Era of Integrated Media. Adult and Higher Education (2023) Vol. 5: 83-90. DOI: http://dx.doi.org/10.23977/aduhe.2023.051613.

REFERENCES

[1] Wei Wei, Mao Ping, Ma Jimei. The Changes and Approaches of Ideological and Political Education Discourse in Universities in the Era of Integrated Media [J]. Modern Education Management, 2020 (07)
[2] Pang Yuhong, Wu Chunli, Zhang Shangnan. Research on Constructing a Safeguard System for the Basic System Operation in the Field of Ideology in Universities [J]. Research on Ideological and Political Education, 2021 (02)
[3] Bai Linchi. Exploring a New Way of Integrating Short Videos into Ideological and Political Education in the Era of Integrated Media [J]. Reference for Middle School Political Teaching, 2021 (32)
[4] Selected Works of Marx and Engels (Volume 1) [M]. People's Publishing House, 2012 edition
[5] Revitalizing Ideological and Political Work in Universities [N]. People's Daily, 2017-2-19
[6] Xiaoyang H, Junzhi Z, Jingyuan F, Xiuxia Z. Effectiveness of ideological and political education reform in universities based on data mining artificial intelligence technology. Journal of Intelligent & Fuzzy Systems. 2021 Jan 1;40(2):3743-54
[7] Zheng Yongting, Lin Bohai. Adhering to the leadership and discourse power of ideological work in universities [J]. Ideological and Theoretical Education, 2015 (4): 10-14

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education