Author(s)

Pengfei Zhang ¹

Affiliation(s)

¹ Foshan University, Foshan, Guangdong, 528000, China

Corresponding Author

Pengfei Zhang

ABSTRACT

Cross-border e-commerce has gradually become an important driving force for the development of Guangdong Province. Cross-border e-commerce of agricultural products injects new vitality into the agricultural economy in Guangdong Province. This paper analyzes the current situation of agricultural product development in Guangdong Province under the background of cross-border e-commerce. It also analyzes the existing problems in cross-border trade of agricultural products, such as the imperfect agricultural product logistics system, uneven product quality, and insufficient talent for cross-border e-commerce. In response to these issues, measures are proposed to strengthen the construction of the logistics system, establish a standardized system for agricultural products, and focus on talent development in cross-border e-commerce of agricultural products. These measures provide decision-making references for promoting the healthy development of cross-border e-commerce of agricultural products in Guangdong Province.

KEYWORDS

Cross-border e-commerce, Guangdong Province, Agricultural products, Strategic research

CITE THIS PAPER

Pengfei Zhang, Current Status and Strategic Research on the Development of Agricultural Products in Guangdong Province under the Background of Cross-border E-commerce. Agricultural & Forestry Economics and Management (2023) Vol. 6: 9-13. DOI: http://dx.doi.org/10.23977/agrfem.2023.060302.

REFERENCES

[1] Ci Jiaojin. Analysis of the Correlation between Digital Economy and Cross-border E-commerce Trade of Agricultural Products—On the Optimization Strategy of Cross-border E-commerce Trade of Agricultural Products[J]. Business Economic Research, 2022(20): 92-95.
[2] Feng Wei. Research on the Development Strategy of Cross-border e-commerce for Agricultural Products in Guangdong Province [J]. Agricultural Economics, 2021(06): 133-134.
[3] Du Chunjing. Research on the Development Issues of Cross-border E-commerce for Agricultural Products in Jilin Province [J]. Taxation and Economy, 2022(05): 108-112.
[4] Chu Yuanyuan. Research on the Development Path of Brand Construction for Agricultural Products in Henan Province [J]. Agricultural Economics, 2022(03): 122-124.
[5] Yang Lan. Research on the Development Opportunities and Path of Cross-border E-commerce Enterprises in China under the New Development Pattern of Dual Circulation [J]. Commercial Exhibition Economy, 2023(11): 67-70.
[6] Shi Siwen. Current Status and Countermeasures of Brand Construction for Agricultural Products in Guangdong Province [J]. Rural Science and Technology, 2022, 13(16): 31-34.

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