Author(s)

Liu Lian ¹

Affiliation(s)

¹ Zibo Vocational Institute, Zibo, Shandong, China

Corresponding Author

Liu Lian

ABSTRACT

In the past decade, WeChat has rapidly become a part of people's daily lives and has emerged as a significant social tool. Concurrently, WeChat public accounts of universities have continuously evolved and become an important means of ideological and political education through the Internet. This paper examines the current development status of ideological and political WeChat public accounts in universities and proposes a strategic framework for their development based on five aspects: operational team, content dissemination, features and functions, target audience, and communication effectiveness.

KEYWORDS

WeChat public account, development strategy, online ideological and political education

CITE THIS PAPER

Liu Lian, Research on the Current Situation and Development Strategies of WeChat Official Accounts for Ideological and Political Education in Higher Education Institutions. Media and Communication Research (2023) Vol. 4: 46-50. DOI: http://dx.doi.org/10.23977/mediacr.2023.040408.

REFERENCES

[1] Yang Shujuan, Liu Jingjing, Shen Yang. Current Development and Countermeasures of Media WeChat Public Platform Services: An Analysis Based on the "New Media Index" Big Data Platform [J]. Journalism and Writing, 2015 (02) 178-181. 
[2] Wu Yezi. Research on the Operation and Management of WeChat Public Accounts in Universities: Taking "Youth Teacher Education" as an Example. (Master's thesis)[D]. Jiangxi Normal University.(2019). 
[3] Li Bin. Mass Communication (Revised Edition) [M]. Beijing: Tsinghua University Press. (2009).
[4] Tang Dengyun, Wu Manyi. Research on Network Ideological and Political Education: History, Issues, and Turning Points [J]. Thought and Theory Education, 2017(01), 76-81.

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