Author(s)

Gao Liuxin ¹, Du Yanyan ¹

Affiliation(s)

¹ Zhengzhou University of Science and Technology, Zhengzhou, 450064, China

Corresponding Author

Gao Liuxin

ABSTRACT

University motto is the "representative business card" of a university with the reflection of school spirit, campus culture, value and tradition. This paper is aimed to analyze Chinese-English translation methods of the mottos of famous Chinese “985” and “211” universities from the perspective of Skopos by collecting their Chinese school mottos and English translation respectively issued on their official websites. It has been found that such translation methods as literal translation, free translation, omission and conversion are adopted based on different features of these university mottoes and different translation principles. English translations of Chinese university motto are internationally oriented and serve as a great boost of Chinese culture to outside world. At the same time, English translations of Chinese university motto can help foreigners gain a better understanding of Chinese university and promote culture exchange from a different perspective.

KEYWORDS

University motto translation, Skopos theory, C-E translation method

CITE THIS PAPER

Gao Liuxin, Du Yanyan, Analysis on C-E Translation Methods of Chinese University Motto. Lecture Notes on Language and Literature (2023) Vol. 6: 65-71. DOI: http://dx.doi.org/10.23977/langl.2023.060810.

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