Author(s)

Wei Pan ¹, Tiansen Liu ¹, Weiwei Liu ¹, Fei Liu ¹, Chengju Gong ¹, Chenggang Wang ²

Affiliation(s)

¹ School of Economics and Management, Harbin Engineering University, Nantong Street, Harbin, China
² School of Economics and Business Administration, Heilongjiang University, Xuefu Road, Harbin, China

Corresponding Author

Tiansen Liu

ABSTRACT

In the context of the new era, the curriculum ideology and politics construction has become more and more important. Drawing upon the WSR system approach and taking the marketing course as an example, this paper combines the three dimensions of "wuli, shili and renli" in the WSR system approach with the three educating goals of "knowledge imparting, value shaping and ability cultivating", and proposes the paths of marketing course ideology and politics construction. It has important theoretical and practical implications for curriculum ideology and politics construction in Chinese higher education.

KEYWORDS

Curriculum ideology and politics; the WSR system approach; marketing course

CITE THIS PAPER

Wei Pan, Tiansen Liu, Weiwei Liu, Fei Liu, Chengju Gong, Chenggang Wang, The Construction Paths of Curriculum Ideology and Politics Based on the WSR System Approach: Taking the Marketing Course as an Example. Curriculum and Teaching Methodology (2023) Vol. 6: 7-11. DOI: http://dx.doi.org/10.23977/curtm.2023.061502.

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