Author(s)

Jiang Yuling ¹

Affiliation(s)

¹ Communication University of China, Beijing, 100024, China

Corresponding Author

Jiang Yuling

ABSTRACT

The paper comprehensively studies the communication effects of two types of representation in multimodal film posters from the perspectives of cinematography, imagology and communication, and analyzes the reasons for the effects. The empirical part of this paper will use the questionnaire survey method and the investigation experiment method to explore the communication effect of the narrative type and concept type of the film poster in today's society, and the communication effect is divided into three aspects: "attracting the audience's attention", "transmitting the film information" and "promoting the audience's action".

KEYWORDS

Film poster; Multimodal discourse analysis; Representation types; Propagation effect

CITE THIS PAPER

Jiang Yuling, Research on the Communication Effect of Film Poster Reproduction Type—An Empirical Analysis Based on Multimodal Visualg Rammar. Media and Communication Research (2023) Vol. 4: 6-11. DOI: http://dx.doi.org/10.23977/mediacr.2023.040402.

REFERENCES

[1] Lester Hovenley, & Shi Xueyun. Visual Communication: Images carry information [M]. Beijing Broadcasting University Press, 2003.
[2] Yuan Yanyan & Zhang Delu. A socio-semiotic analysis of multimodal film poster discourse [J]. Journal of Jining University, 2012(02), 35-39.
[3] Li P. Contemporary Chinese Film Posters under Multimodal Discourse Analysis[R]. Shaanxi Normal University, 2012.
[4] Sun W. In-depth interpretation of visual elements in film poster design [J]. Film Literature 2013(20), 152- 153.
[5] Zhao Y. Review of research on film communication effect [J]. News World, 2015(11), 2.
[6] Yin Qiang & Cai Yinan. Analysis on the communication effect of Surrealist posters [J]. International Press 2013(09), 102- 112.

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