Author(s)

Shanxiu He ¹, Zeming Duan ¹

Affiliation(s)

¹ School of Foreign Languages, East China Jiaotong University, Nanchang, 330013, China

Corresponding Author

Zeming Duan

ABSTRACT

The Pingxiang Nuo culture, steeped in rich cultural and historical connotations, consistently symbolizes the spiritual aspirations and worldviews of the people of Pingxiang. It is essential to preserve and enhance the tangible and intangible values of the Pingxiang Nuo culture in the modern era, thereby revitalizing its historical, cultural, and economic significance. Multimodal translation techniques, including hypertext techniques and augmented reality, hold significant potential for safeguarding and developing the traditional Nuo culture. They have proven to be effective in the preservation and evolution of Nuo culture through translation. Prior to their application, preliminary steps such as data collection, computer mapping, and 3D modeling technology are vital for preparing for these multimodal translation techniques. This comprehensive approach to multimodal translation of Nuo culture not only enhances tourism experiences but also fosters international understanding and dissemination of this unique heritage.

KEYWORDS

Nuo culture, Multimodal translation, Translation method

CITE THIS PAPER

Shanxiu He, Zeming Duan, Multimodal Translation Methodology for Intangible Cultural Heritage: A Case Study of Pingxiang Nuo Culture. Lecture Notes on Language and Literature (2023) Vol. 6: 50-54. DOI: http://dx.doi.org/10.23977/langl.2023.060709.

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