Author(s)

Zhouyao Jiang ¹, Sheng Zhang ¹

Affiliation(s)

¹ School of Tourism and Media, Chongqing Jiaotong University, Chongqing, 400074, China

Corresponding Author

Zhouyao Jiang

ABSTRACT

Chongqing has been committed to building the image of a famous historical and cultural city, but these positioning is far from enough for the development of a city. Not only because of its historical background, it is simply positioned as a famous historical and cultural city. There are countless such cities in the country and the world. That's something to really think about. The development of urbanization process provides more opportunities for the construction and development of the city, and the image of Chongqing has been constantly exploring and innovating since its direct administration. Based on social media, social media advertising breaks through the publicity and interaction of traditional advertising. Based on the perspective of social media, this paper takes social media advertising as a breakthrough point to conduct a new study on the development and communication of Chongqing city image. This paper analyzes the current situation of international communication of Chongqing city image, and puts forward strategic suggestions on the problems in international communication of Chongqing city image in social media, so as to improve the overall city image and enhance the comprehensive strength of Chongqing city in the fierce urban competition. 

KEYWORDS

City image; International communication; Chongqing; Communication strategy

CITE THIS PAPER

Zhouyao Jiang, Sheng Zhang, Research on International Communication of Chongqing City Image in Social Media. Media and Communication Research (2023) Vol. 4: 29-36. DOI: http://dx.doi.org/10.23977/mediacr.2023.040305.

REFERENCES

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