System Construction of Cultivating the Innovative Ability of Marketing Majors
DOI: 10.23977/aduhe.2023.051208 | Downloads: 16 | Views: 791
Author(s)
Fan Zhiyong 1
Affiliation(s)
1 School of Economics and Business Administration, Heilongjiang University, Harbin, 150080, China
Corresponding Author
Fan ZhiyongABSTRACT
Innovation is a necessary factor for the sustainable survival and development of enterprises. A successful enterprise needs to constantly improve products, update technology, organization and management. The innovative ability of college students majoring in marketing is not only a kind of ability, but also an attitude and way of thinking about their future career and life. The specific methods and processes of cultivating entrepreneurial innovation ability include the curriculum design of entrepreneurial education, the organization of entrepreneurial practice activities, the cultivation of innovative thinking and so on.
KEYWORDS
Marketing; Entrepreneur's innovative ability; Construction of systemCITE THIS PAPER
Fan Zhiyong, System Construction of Cultivating the Innovative Ability of Marketing Majors. Adult and Higher Education (2023) Vol. 5: 44-47. DOI: http://dx.doi.org/10.23977/aduhe.2023.051208.
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