Author(s)

Fan Zhiyong ¹

Affiliation(s)

¹ School of Economics and Business Administration, Heilongjiang University, Harbin, 150080, China

Corresponding Author

Fan Zhiyong

ABSTRACT

Innovation is a necessary factor for the sustainable survival and development of enterprises. A successful enterprise needs to constantly improve products, update technology, organization and management. The innovative ability of college students majoring in marketing is not only a kind of ability, but also an attitude and way of thinking about their future career and life. The specific methods and processes of cultivating entrepreneurial innovation ability include the curriculum design of entrepreneurial education, the organization of entrepreneurial practice activities, the cultivation of innovative thinking and so on.

KEYWORDS

Marketing; Entrepreneur's innovative ability; Construction of system

CITE THIS PAPER

Fan Zhiyong, System Construction of Cultivating the Innovative Ability of Marketing Majors. Adult and Higher Education (2023) Vol. 5: 44-47. DOI: http://dx.doi.org/10.23977/aduhe.2023.051208.

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Sponsors, Associates, and Links

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• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education