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  4. Vol 4, Issue 3, 2023

Research on New Media Communication Influence of Asset Appraisal Agencies

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DOI: 10.23977/mediacr.2023.040301 | Downloads: 7 | Views: 344

Author(s)

Su Lin 1

Affiliation(s)

1 School of Finance and Accounting, Fuzhou University of International Studies and Trade, Fuzhou, Fujian, China

Corresponding Author

Su Lin

ABSTRACT

Wechat official accounts have become a tool for many organizations to layout new media communication and the "Internet +" strategy. Currently, there are many literature on the influence of various official accounts, but few involve evaluation institutions. This study analyzes the current situation of the Wechat official accounts of representative evaluation agencies, classifies the content of tweets from the public websites of evaluation agencies, and studies the influence of the top 10 agencies through the WCI index, counts their WCI rankings, evaluates the communication power by combining different indicators, and summarizes the laws of daily management, summarizes several more obvious problems based on the performance and characteristics of the influence of official accounts, and puts forward suggestions related to expanding brand effect, strengthening operation management, and promoting high quality of tweets according to audience needs, hoping to provide references for improving the comprehensive communication influence of asset appraisal agencies.

KEYWORDS

Asset appraisal agencies, WCI, New media, Communication impact

CITE THIS PAPER

Su Lin, Research on New Media Communication Influence of Asset Appraisal Agencies. Media and Communication Research (2023) Vol. 4: 1-7. DOI: http://dx.doi.org/10.23977/mediacr.2023.040301.

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