Author(s)

Xiaowei Sun ¹, JiaXin Liu ², Shuai Shao ²

Affiliation(s)

¹ Jungwon University, Goesan-gun 28024. Chungcheongbuk-do, Korea
² Jilin University of Architecture, Changchun, Jilin 130000, China

Corresponding Author

Xiaowei Sun

ABSTRACT

Starting from the entrepreneurial intention and behavior of college students, this paper puts forward relevant suggestions on the development of innovation and entrepreneurship education in colleges and universities through the combination of theoretical analysis and empirical research. (1) From an entrepreneur's point of view. At present, most students in China lack correct, scientific and complete career planning awareness; unclear future career direction and employment rate. Therefore, the government should strengthen the awareness and understanding of the problems in entrepreneurial activities, improve the awareness of entrepreneurship education by improving laws and regulations, and improve the quality and efficiency of entrepreneurship education, and create more employment opportunities with independent innovation spirit and entrepreneurial ability. (2) From the students' point of view. Most college students will have high expectations for the prospect of social development to a certain extent, but there are also unstable factors. Therefore, it is necessary to strengthen the cultivation and guidance of college graduates after graduation, and encourage enterprises to increase investment to attract excellent talents to provide a good entrepreneurial environment and atmosphere for college students. (3) From the perspective of the school. Colleges and universities should strengthen the cultivation of college students' entrepreneurial willingness and entrepreneurial behavior. By improving the employment guidance system, students can define their future development direction and provide a good working environment and atmosphere, and conduct teaching activities to improve the independent innovation and quality, and encourage people to participate in the employment of college graduates.

KEYWORDS

Entrepreneurship and Innovation, Education, Entrepreneurship and Willingness, Entrepreneurship and College Students

CITE THIS PAPER

Xiaowei Sun, JiaXin Liu, Shuai Shao, The Influence of Innovation and Entrepreneurship Education on College Students' Entrepreneurial Willingness and Entrepreneurial Behavior. Adult and Higher Education (2023) Vol. 5: 77-83. DOI: http://dx.doi.org/10.23977/aduhe.2023.051111.

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