Author(s)

Ni Yang ¹, Xuesong Tang ¹, Jianglin Chen ¹, Hongzhi Wang ²

Affiliation(s)

¹ School of Marxism, Chengdu Technological University, Chengdu, Sichuan, China
² Basic Teaching Department, Yibin Campus, Chengdu Technological University, Yibin, Sichuan, China

Corresponding Author

Ni Yang

ABSTRACT

With the continuous development of China's social economy and the significant improvement of opening-up, the number of international students studying in China is remarkably increasing. To improve the quality and efficiency of Study in China, recruitment publicity has become the first important step to attract high-quality international students. However, in the process of recruiting international students, local application-oriented colleges and universities are faced with a series of problems, such as lack of specific characters in programs, insufficient analysis on student's needs, incomplete working system and mechanism of enrollment and management, and so on. Based on the theory of Harold Lasswell's "5Ws" Communication Model, local application-oriented colleges and universities can improve their international students' recruitment as follows: 1) To integrate all forces to set up communication subjects of recruitment; 2) To enrich communication content with dominant disciplines and programs; 3) To expand communication channels by efficient use of modern information technology; 4) To match accurately with the communication targets on the basis of preliminary market research; 5) To assess the communication effect through international students' cultivation process evaluation. Thus, the local application-oriented universities can optimize international students' recruitment mechanism and improve the quality of international students.

KEYWORDS

"5Ws" Communication Model, local application-oriented colleges and universities, international students' enrollment mechanism

CITE THIS PAPER

Ni Yang, Xuesong Tang, Jianglin Chen, Hongzhi Wang, Analysis on the Mechanism of International Students' Enrollment in Local Application-oriented Colleges and Universities from the Perspective of "5Ws" Communication Model. Adult and Higher Education (2023) Vol. 5: 13-20. DOI: http://dx.doi.org/10.23977/aduhe.2023.051003.

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