Author(s)

Hongyan Hu ¹

Affiliation(s)

¹ North University of China, Taiyuan, Shanxi, China

Corresponding Author

Hongyan Hu

ABSTRACT

In today's era, with the acceleration of the globalization process, China, as one of the WTO members, has increasingly close contacts with other countries in the world. In international communication, intercultural communicative competence is a very important ability. This means that China needs a large number of professionals in the field of Business English with strong cross-cultural communication skills. The main training channel for Business English cross-cultural communication talents comes from the Business English cross-cultural communication teaching in various colleges and universities. This brings certain challenges to Business English teaching. In the common Business English classes of colleges, more attention is generally paid to the learning of grammar and vocabulary, while the awareness of the cultivation of cross-cultural communication skills needs to be improved. Therefore, Business English education should keep up with the development trend, and put forward and apply appropriate Business English cross-cultural communication skills training strategies to improve the education of cross-cultural communication skills of Business English. The purpose of this paper is to explore the strategy of cultivating Business English cross-cultural communicative competence based on fuzzy PID algorithm. Therefore, based on fuzzy PID algorithm, this article designs a new educational method of Business English cross-cultural communicative competence, and conducts the application experiment of this teaching method. The experimental results show that the situational teaching plan of Business English intercultural communicative competence based on fuzzy PID algorithm has a good effect on improving the intercultural communicative competence of Business English majors. It resulted in a total of 16 points improvement in the average score of Business English intercultural communication among the selected 40 students.

KEYWORDS

Fuzzy PID Algorithm, Business English, Cross-cultural Communication Skills, Training Strategy

CITE THIS PAPER

Hongyan Hu, Cultivation Strategy of Business English Cross-cultural Communication Ability Based on Fuzzy PID Algorithm. Curriculum and Teaching Methodology (2023) Vol. 6: 42-53. DOI: http://dx.doi.org/10.23977/curtm.2023.060906.

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