Author(s)

Xiaoyan Wu ¹, Zixin Song ¹

Affiliation(s)

¹ School of Economics and Management, Tianjin Agricultural University, Tianjin, 300380, China

Corresponding Author

Xiaoyan Wu

ABSTRACT

With the rapid development of the Internet, the emergence of e-commerce has brought vitality to various fields. Under the guidance of e-commerce, agricultural products not only improve their added value, but also meet the needs of consumers. This article uses the SWOT analysis method to analyze in detail the strengths, weaknesses, opportunities, and threats of Shanxi Yuncheng Red Fuji Apple, and comprehensively analyzes the development status of rural e-commerce in the context of the Internet and rural revitalization. Therefore, this article proposes some countermeasures regarding the e-commerce of Shanxi Yuncheng Red Fuji Apple, which can help Red Fuji Apple better present itself to consumers. 

KEYWORDS

E-commerce, rural revitalization, Red Fuji, Apple SWOT analysis

CITE THIS PAPER

Xiaoyan Wu, Zixin Song, Shanxi Yuncheng Red Fuji Apple E-commerce SWOT Analysis and Countermeasures Research. Agricultural & Forestry Economics and Management (2023) Vol. 6: 1-9. DOI: http://dx.doi.org/10.23977/agrfem.2023.060201.

REFERENCES

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[3] Pan Zhang. Research on the e-commerce model of agricultural products in Chongqing under the background of rural revitalization. Sichuan: Chongqing Normal University, 2021: 1-47.
[4] Xiaomei Wang. Research on rural e-commerce development strategies in the context of rural revitalization strategy. Smart Agriculture Guide, 2022, 16 (16): 49-51.
[5] Putui An. SWOT Analysis of the Development of Yantai Apple Industry in the Context of Rural Revitalization. Industrial Economy, 2021, 28 (47): 47-48.
[6] Xingchi Li. Research on Rural E-commerce Poverty Alleviation Development under the Rural Revitalization Strategy - Taking Guizhou Province as an Example. Regional Economy, 2019, 7 (193): 193-195.
[7] Chenxi Sun. Current Situation, SWOT Analysis, and Countermeasures of Fruit Industry Development in Shaanxi Province. Southern Agriculture, 2022, 16 (7): 8-14.
[8] Huairui Shu. Some Thoughts on the New Kinetics of the Apple Industry. Deciduous Fruit Tree, 2018, 50 (2): 1-2.
[9] Lejun Wang, Guangzeng Kou. Some Thoughts on Promoting the Integrated Development of Rural Primary, Secondary, and Tertiary Industries. Agricultural Economic Issues, 2017, (6): 82-89.
[10] Bonnie Canziani, Erick T. Byrd. Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector. Jownal of Wine Economics, 2017, 12 (4).

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