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Hanfu Marketing Based on Tiktok Short Video Advertising

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DOI: 10.23977/mediacr.2023.040205 | Downloads: 7 | Views: 336


Han Nie 1


1 School of Management, North Sichuan Medical College, 55 Dongshun Road, Nanchong, Sichuan, China

Corresponding Author

Han Nie


Hanfu is a traditional style of clothing that originated in ancient China and was worn by the Han Chinese people. This style of clothing has a long history, dating back to the Han Dynasty and the Tang Dynasty. In recent years, there has been a revival of interest in Hanfu among young people in China and around the world. While there is limited academic research on Hanfu, several studies have been conducted examining its historical and cultural significance, as well as its contemporary revival. The limited academic research on Hanfu suggests that it holds significant cultural and historical value, and its contemporary revival reflects a growing interest in traditional Chinese culture and identity.Tiktok short video is a social platform popular with young people. However, relevant research on how to represent the current popular advertising for Hanfu marketing is relatively limited. This paper studies the combination mode of Tiktok short video ads and Hanfu marketing, and provides new suggestions for the marketing of goods integrating Chinese traditional culture on online platforms.


Tiktok, Tiktok short video advertising, Hanfu, Hanfu marketing


Han Nie, Hanfu Marketing Based on Tiktok Short Video Advertising. Media and Communication Research (2023) Vol. 4: 23-29. DOI:


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